The Eye-Opening Test - Droit de Regard

To show its own competitive pricing , French Optician Asks Customers to Read the Small Print of Rival Deals.

CANNES LIONS
bronze - outdoor - challenger brand
Bronze - Direct - healthcare

the one show
SILVER - out-of-home - experiential & installations / Brand installations
Bronze - Direct - experiential / Brand installations

D&AD
Shortlist - experiential- out-of-home

CLIO AWARDS
SILVER - DIRECT - OUT OF HOME
Bronze - OUT OF HOME - AMBIENT

LIA
BRONZE - AMBIENT & ACTIVATION - DIRECT
Bronze - AMBIENT & ACTIVATION - HEATH CARE SERVICEs

EUROBEST
BRONZE - DIRECT
Bronze - OUTDOOR

EPICA
SILVER - experiential

WARC RANKING
75TH POSITION